Boosting Revenue by 317% with Strategic Campaign Optimization for an Amazon Brand

Witness the transformational impact of data-driven ad strategies on sales and profitability.

Project Overview

A growing Kitchen and Home based products Amazon brand was struggling to scale its advertising efforts while maintaining profitability. Despite significant ad spend, the brand was not achieving the desired return on investment (ROI). Our team implemented a data-driven strategy to optimize campaigns, enhance targeting, and increase overall revenue while reducing advertising costs.

Challenges Faced

🚨 High Ad Spend with Low Conversions: The brand was spending a substantial budget on ads but not seeing a proportional increase in sales.

 

🚨 Inefficient Targeting: Broad match campaigns were leading to irrelevant clicks, reducing efficiency.

 

🚨 High TACoS (Total Advertising Cost of Sales): The overall profitability was being impacted due to rising advertising costs.

 

🚨 Lack of Seasonal Optimization: The brand was missing out on peak sales opportunities due to poor promotional strategies.

Our Approach

✅ Keyword Optimization: We restructured campaigns by focusing on exact and phrase match keywords to increase relevancy and reduce wasted spend.

 

✅ Bid Adjustments & Budget Allocation: We analyzed performance metrics to allocate the budget to high-converting campaigns and reduce underperforming ones.


✅ Sponsored Ads & DSP Strategy: Implemented a combination of Sponsored Products, Sponsored Brands, and Amazon DSP to maximize visibility.


✅ Competitor Analysis & Retargeting: Identified gaps in competitor strategies and implemented retargeting campaigns for better customer engagement.

Results We Achieved

📈 317% Increase in Revenue: Monthly sales jumped from $78,920 to $330,570.

 


📉 110% Reduction in TACoS: Advertising costs dropped significantly, improving overall profitability.

 


🎯 ROAS Improved from 3.2x to 6.8x: More efficient campaigns led to higher returns.

 


🚀 Better Customer Engagement: Higher click-through rates (CTR) and conversions, resulting in brand growth.