Amazon PPC Optimization: 245% Sales Growth with Lower Ad Spend
Maximizing Sales, Minimizing Costs – 245% Growth with Smart PPC Strategies
Project Overview
An Amazon seller in the Arts & Craft niche was experiencing declining sales despite increasing their ad budget. They needed a more efficient ad strategy to boost revenue while cutting unnecessary spending. Our goal was to restructure their PPC campaigns, optimize their ad placements, and improve overall return on ad spend (ROAS).
Challenges Faced
Declining Sales Despite High Ad Spend: Increasing budget wasn’t translating into better conversions.
Poor ACOS & TACoS Performance: Advertising cost of sales was too high, reducing profitability.
Unoptimized Product Listings: Poor keyword relevance in listings affected organic ranking.
Limited Campaign Structure: Over-reliance on broad-match keywords led to wasted spend.
Our Approach
Campaign Segmentation: Created separate campaigns for high-converting keywords, long-tail keywords, and branded terms.
Listing Optimization: Improved product titles, bullet points, and backend search terms for better organic ranking.
Bid Strategy Adjustments: Implemented dynamic bidding and rule-based bid adjustments to maximize conversions.
Negative Keyword Strategy: Eliminated irrelevant clicks to reduce wasted ad spend.
Competitor Targeting: Ran strategic ad campaigns to capture competitor traffic.
Results We Achieved
245% Increase in Sales: Monthly sales increased from $42,500 to $146,800.
38% Decrease in Ad Spend: Reduced ad spend while achieving higher conversions.
ROAS Improved from 2.5x to 6.2x: More efficient campaigns led to a better return on ad spend.
Higher Organic Rankings: Improved keyword placements led to increased organic traffic.