Scaling to Success – 312% Revenue Growth with Targeted Ad Campaigns
Breaking Barriers, Scaling Higher – 312% Revenue Growth with Smart Ads
Project Overview
A mid-sized Sports & Health Amazon seller was struggling to scale beyond a revenue plateau. Despite a strong product lineup, their ad performance was inconsistent, and sales growth had stalled. Our goal was to refine their advertising strategy, enhance visibility, and drive sustainable revenue growth.
Challenges Faced
🚨 Revenue Plateau: Sales had been stagnant for several months despite market demand.
🚨 Inefficient Ad Budget Allocation: High spend on underperforming campaigns led to wasted resources.
🚨 Lack of Brand Awareness: Sponsored Brands and Display Ads were underutilized.
🚨 Low Repeat Customer Rate: No structured retargeting strategy was in place.
Our Approach
✅ Advanced Audience Targeting: Implemented demographic and interest-based targeting through Amazon DSP.
✅ Full-Funnel PPC Strategy: Used a mix of Sponsored Products, Sponsored Brands, and Sponsored Display Ads.
✅ Retargeting & Remarketing Campaigns: Captured lost customers through strategic retargeting.
✅ Budget Reallocation: Shifted ad spend to high-converting products and ASIN-level targeting.
✅ Content Optimization: Created A+ Content and optimized product images for better engagement.
Results We Achieved
📈 312% Revenue Growth: Monthly revenue increased from $56,200 to $231,000.
📉 28% Reduction in ACOS: More efficient campaigns led to better profitability.
🎯 7.1x ROAS: Optimized targeting improved return on ad spend.
🚀 Stronger Brand Presence: Increased Sponsored Brand ad conversions by 92%.